{"id":684,"date":"2014-04-08T14:10:35","date_gmt":"2014-04-08T14:10:35","guid":{"rendered":"http:\/\/aaronchio.com\/blog\/?p=684"},"modified":"2014-04-08T14:16:47","modified_gmt":"2014-04-08T14:16:47","slug":"lifeification-of-retail-psychology-of-fear","status":"publish","type":"post","link":"http:\/\/aaronchio.com\/blog\/lifeification-of-retail-psychology-of-fear\/","title":{"rendered":"&#8220;Lifeification&#8221; of retail: the psychology of fear"},"content":{"rendered":"<p><a style=\"font-size: 1em; line-height: 1.5;\" href=\"http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1723.jpg\" rel='magnific'><img loading=\"lazy\" class=\"alignnone size-medium wp-image-685\" alt=\"IMG_1723\" src=\"http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1723-225x300.jpg\" width=\"225\" height=\"300\" srcset=\"http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1723-225x300.jpg 225w, http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1723-768x1024.jpg 768w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Creating \u201cwhat if\u201d scenarios in consumers\u2019 minds to generate a certain amount of fear, doubt, and uncertainty (FUD) is a great way of generating demand while providing solutions to fulfill the void.<\/p>\n<p>The psychological and physical responses to fear are a strong fundamental emotion for consumers \u2013 leveraging those drivers at the point of purchase continues to be a growing trend, particularly in the tech industry.<\/p>\n<p>Shown here is LifeProof, offering both a product (protective cases and screens) and a service (accidental water damage protection, for USD 80)&#8230; seems like the psychology of fear may be an emerging way of selling peace and tranquility to consumers<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Creating \u201cwhat if\u201d scenarios in consumers\u2019 minds to generate a certain amount of fear, doubt, and uncertainty (FUD) is a great way of generating demand while providing solutions to fulfill the void. The psychological and physical responses to fear <a href=\"http:\/\/aaronchio.com\/blog\/lifeification-of-retail-psychology-of-fear\/\"><\/p>\n<div class=\"read-more\">\n<p>Read more &#8250;<\/p>\n<\/div>\n<p><!-- end of .read-more --><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73,74],"tags":[71,72,60],"_links":{"self":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts\/684"}],"collection":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":1,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":686,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts\/684\/revisions\/686"}],"wp:attachment":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}