{"id":687,"date":"2014-05-02T07:00:16","date_gmt":"2014-05-02T07:00:16","guid":{"rendered":"http:\/\/aaronchio.com\/blog\/?p=687"},"modified":"2014-05-01T14:47:45","modified_gmt":"2014-05-01T14:47:45","slug":"greenification-of-retail-brining-convenience-to-retail","status":"publish","type":"post","link":"http:\/\/aaronchio.com\/blog\/greenification-of-retail-brining-convenience-to-retail\/","title":{"rendered":"Greenification of retail: brining convenience to retail"},"content":{"rendered":"<p><a href=\"http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1724.jpg\" rel='magnific'><img loading=\"lazy\" class=\"alignnone size-medium wp-image-688\" alt=\"IMG_1724\" src=\"http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1724-225x300.jpg\" width=\"225\" height=\"300\" srcset=\"http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1724-225x300.jpg 225w, http:\/\/aaronchio.com\/blog\/wp-content\/uploads\/2014\/04\/IMG_1724-768x1024.jpg 768w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p>Found this interesting cardboard box @ Walmart the other day for consumers to recycle their ink cartridges. \u00a0Interesting for several reasons:<\/p>\n<p>1. Allows the retailer (and the brand, in this case most likely HP) to control the conversation with consumers and connect at a deeper level (emotionally to save the planet)<\/p>\n<p>2. The cardboard box allows store employees to simply put it \/ take it out in a way that is extremely easy&#8230; saves time &amp; the planet. \u00a0The former is important for retail execution, the latter for consumer engagement<\/p>\n<p>3. Even if it has no effect, it&#8217;s a great messaging tool to communicate beyond product attributes&#8230; it tells consumers &#8220;We care, and you should too&#8221;<\/p>\n<p>Winning at retail is all about creating small but memorable experiences that stand out in a world of overwhelming choices and sensory overload. Doing anything that &#8216;pops&#8217; and creates a slight out-of-the-ordinary memory is critical in today&#8217;s over-crowded, over-informed world<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Found this interesting cardboard box @ Walmart the other day for consumers to recycle their ink cartridges. \u00a0Interesting for several reasons: 1. Allows the retailer (and the brand, in this case most likely HP) to control the conversation with consumers <a href=\"http:\/\/aaronchio.com\/blog\/greenification-of-retail-brining-convenience-to-retail\/\"><\/p>\n<div class=\"read-more\">\n<p>Read more &#8250;<\/p>\n<\/div>\n<p><!-- end of .read-more --><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"_links":{"self":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts\/687"}],"collection":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":3,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":697,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/posts\/687\/revisions\/697"}],"wp:attachment":[{"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/aaronchio.com\/blog\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}